Our Concept

We choose natural material because we care the environment. There are materials that have been used over thousands of years in human life before the transform of industrialization. We value them as the base of human life and the way of harmony and sustainability with the earth. We do our best to choose biodegradable, organic, and fair produced.

We sell products that can be alternative to single-use plastic or any other common mass waste in our living. We empower conscious consumption based on minimal waste and environmental footprint. Find the product you can change with a small action, that can change the world. Check our online store for more information.

Our package is completely plastic-free and designed to be recyclable or compostable. We generally use recycled kraft paper with minimal, oil-free printing. We suggest consumers not to through it away after using it, but to bring it for the next life cycle.

We are aware of the footprint of transportation and try to minimize the impact. Our shipping is 100% plastic-free and using light, biodegradable paper. We also reuse boxes and packing from the local shop which are used once but still clean and reusable. By that, we can make one more cycle before bringing them to the next life.

All our products and package are designed in Japan and we design them to fit into our modern lifestyle. Our minimal style is borderless for different ages, gender, and trend. We value timeless over trendy, few over many.

We charge our customers a single, fair, honest price. Our products are all custom made in the factory’s effort on the sustainable and fair environment. We respect producers and keep fair benefits between manufacture, customer, and us.

We donate 1% of product sales to non-profit organizations. We particularly support coral reef protection and development in Okinawa. We try to bring each customer’s consciousness to those who do good for the earth without profit. Your purchase saves the world.

We do wholesale at a reasonable price, some products are able to print your own logo and custom sizes. We consult your business for going sustainable and zero waste. We are happy to hear your request for products, your preferable custom, and your current problem with waste and environmental impact. Please check more information here.